Courtesy of Marushka Media
NASHVILLE, Tenn. — Veronique Medrano paints with all colors of her Mexican-American heritage on her 11-track album MexiAmericana, set for release on Sept. 22 in conjunction with Hispanic Heritage Month.
One of last year’s handful of breakthrough Spanish language artists, Medrano — a self-taught, self-produced Country/Americana/Tejano artist whose drive and work ethic are reflected in her music, insightful “Accordion 2 Me” podcast, and a Master’s Degree in Information Science from University of North Texas — delivers a rich listening experience filled with accordion, acoustic guitar, and cowbell, paired with powerful vocals filled with heartache, celebration, and pitch-perfect passion.
“MexiAmericana is an album celebrating my roots in a border town that blends language and culture,” Medrano says. “Writing this music on this album was a way to finally live in that duality of language and sound. It opened the floodgates to a sea of stories and depth of emotion available to me.”
With three self-produced albums and two EPs under her belt, Medrano recorded MexiAmericana in Texas (San Antonio and Corpus Christi) and Los Angeles and enlisted the talents of a handful of co-producers including GRAMMY winners John Ontiveros, Mariano Herrera, Wil-Dog Abers (Band Ozomatli founder), and Marciel Miranda, along with Svani Quintanilla (son of Cumbia phenom producer AB Quintanilla), Mike Torres III, and Latin GRAMMY nominee El Dusty.
“This is the first time that I’ve put all the years of work and observation in the studio to practice and got hands-on with producing, alongside these notable talents,” adds Medrano.
Medrano released the album’s debut track “¡Que Hueva!” – a scorching rebuke of the Supreme Court’s overturning of Roe V. Wade – on May 10 (Mother’s Day in Mexico), earning critical acclaim from MusicRow magazine’s Robert K Oermann, who crowned Medrano’s “joyous, Latina rallying cry” with his DISCovery Award, writing, “I don’t understand Spanish, but she comes through loud and clear anyhow!”
Medrano says, “Country/Roots music, like Tejano, has always held a place for political and social commentary on the world around us. This song was that for me. When Roe V. Wade fell, this song just came forth because of the resounding commentary and voices of women who are exhausted waking up every day with a new battle against our person. It’s a powerful and joyous rally cry to those in our lives who are done being bite-sized and shrinking down to their most desired parts. A woman has the right to choose the role she wishes, to engage the world around her, and women tend to be the unsung heroes of a home. This song is for them, and for the fighting spirit within us all, to live beyond the constructs of gender that society deems appropriate.”
Pre-save/add/order MexiAmericana here.
The bilingual singer-songwriter’s star is on the rise — the South Texas native was welcomed into the Recording Academy’s 2023 New Member class in June, and recently inked a deal with Cricket Wireless to serve as the brand’s inaugural ambassador representing Cricket Comunidad in the Rio Grande Valley and major cities including San Antonio, Austin, and Houston. The ambassadorship rounds out a productive few months for Medrano, who followed a week at Country Radio Seminar in Nashville with a formal signing to performance rights organization BMI (Broadcast Music, Inc.).
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