Justin Bieber's gender neutral deodorant, Here + Now, from Schmidt's Naturals is available for Beliebers for the next 48 hours.
On Thursday (September 5), it was announced that the product will be available to purchase until Saturday in an exclusive preview sale. After Saturday, the item will no longer be available until it officially launches on October 1. According to a release, the pop titan helped create the design of the packaging and select the essential oils used in the deodorant. For Here + Now, the aroma centers around a mix of spicy citrus, warm florals and woody base notes. It also serves as the first sensitive skin introduction for the activated charcoal series. Click here to buy the product for $10.99!
"At Schmidt’s, we believe in the power of self-care and each and every one of our products is crafted based on that passion, including Here+Now," Schmidt’s Naturals CEO, Ryu Yokoi said in a statement. "We’re thrilled to introduce a natural deodorant that is not only effective, but also serves as a call to mindfulness and living in the moment. As a co-creator, Justin has been integral in the development of Here+Now by bringing his own personal journey with self-care to the table."
As for the inspiration behind the deodorant's name, Schmidt’s "prioritizes wellness – both physical and mental – and “Here+Now” serves a reminder to be present, and make small, intentional choices that lead to happier and healthier lives." Bieber's latest venture was initially announced in May after the entertainer took to Instagram to unveil a new promo photo alongside minor details for the endorsement.
Photo: Joe Termini