Tejano Music to Help Kickoff Texas Country Music Awards Weekend

Courtesy of TCMA

The Texas Country Music Association (TCMA) is set to broaden its horizons with the introduction of the new Tejano category at the 2024 Texas Country Music Awards this weekend in Fort Worth, Texas. This category recognizes the top Tejano artists and bands that have significantly contributed to the music industry over the past year by playing shows and releasing current music. Tejano music will help kick off “Texas Country Music Weekend” in the Stockyards beginning Friday, November 8.

The introduction of the Tejano category was spearheaded by TCMA President and Founder Linda Wilson, with assistance from three-time Grammy-winning Tejano and Country artist, Sunny Sauceda.

“It’s been something that I’ve been thinking about doing for a couple of years,” Wilson tells Tejano Nation. “It’s personal for me, I like, I went to all the quinceaneras, I went to all the Hispanic weddings. I was around during the Tejano days — the Selena days. It’s something that I do have some history with, which is why I wanted to do that.”

Nominees for the inaugural category include Art TigerinaChente BarreraGrupo StampedeJay Perez, and Sunny Sauceda. Winners will be announced at the 2024 Texas Country Music Awards, which will take place on Sunday, November 10th, at the World’s Largest Honky Tonk, Billy Bob’s Texas, located in the Historic Fort Worth Stockyards.

Courtesy of TCMA

Sunny Sauceda will kick off the TCMA Weekend on Friday, November 8, with a free live performance. Sunny said, “It’s pretty awesome. I think we’re probably making Texas Country history being the first Tejano band to kickoff the Awards weekend. It’s pretty cool to be a part of that. It’s exciting and we’re trailblazing.”

The Awards ceremony will be hosted by TCMA Spokesperson and Texas Country artist, Brandon Rhyder, who will also perform at the event. Co-hosting the Awards ceremony is Erin Wilde, an on-air personality with KTFW 92.1 Hank FM.

In addition to performing, Jason Boland will receive the prestigious 2024 TCMA Trailblazer Award celebrating 25 years in the industry.

“Texas is so blessed to have such spectacular talent,” says Wilson. “There were literally thousands of nominees – each one gifted and unique — and we at TCMA are very honored to be able to work on ALL their behalf on an ongoing basis.”

The Texas Country Music Awards is the only trade organization and primary advocate for the Texas Country music industry and has been recognized as the only one of its kind by the State of Texas. The Texas Country Music Association is by far the largest and most influential and energizing organization for Texas Country Music.

“We work daily and diligently on behalf of everyone in the industry through the many established ongoing programs we’ve developed and have more on the horizon. The Texas Country Music Awards is a blast – like a huge family reunion, and you do not want to miss it! This year is truly special because not only are we presenting the awards and getting to hear some great performers, but we’re also fortunate to be able to celebrate Jason Boland’s mile marker of 25 years in the industry.” says Wilson.

In addition to the 2024 Texas Country Music Awards on November 10th, Stockyards Heritage Development hosts TCMA’s “Texas Country Music Weekend” in the Stockyards beginning Friday, November 8 with the Texas Country Music Showcase acoustic performances from 1:00 PM to 5:00 PM, followed by a free concert with three-time Grammy-winning Tejano and Texas Country artist, Sunny Sauceda. Saturday, November 9th, the Stockyards and TCMA present the Texas Country Music Showdown from 11:00 AM until 6:00 PM. The Showdown is an 8-band event with performers competing for cash prizes offered by Stockyards Heritage, who also provide the judges. After the Showdown will be a Free Country Concert with Texas artist and former Emerging Artist Award winner, Tanner Sparks Band. On Sunday, November 10th there will be a Free Christian Country Concert with multi-year Christian Country Artist of the Year Curtis Grimes along with Morgan Ashley. The Sunday event is at high noon.

All Texas Country Music Weekend Events will take place on the main stage at the Stockyards Exchange building and are free to the public with the exception of the Texas Country Music Awards show on Sunday, November 10, which begins at 2:00 PM when Billy Bob’s opens the VIP entrance, and 2:30 PM when doors open to the public.

In 2024, Texas Country Music Weekend drew 142,000 visitors to the Stockyards.

Tickets to the 2024 Texas Country Music Awards are on sale now at billybobstexas.com. See the full list of nominees and vote at texascountrymusic.org.

Stay tuned to TejanoNation.net for more updates on the 2024 Texas Country Music Awards and other Tejano music news, interviews, and events. Don’t miss out on this ultimate celebration of Texas Country Music.

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