Courtesy photo
Tough and talented, award-winning artists La Machy and Savannah V form the perfect partnership for “CHATUM,” a sizzling single and dramatic video just released today, with a title that stands for a heated saying in Spanish: “CHingas A TU Madre.”
In fact, the song proved so intimidating, Machy admits, that two well-known artists she initially contacted, (but who she wouldn’t name), just could not commit, which made her tuck the song away for a while.
“I think they got scared,” La Machy said. “Because of the name and with the bad words in the lyrics.”
La Machy & Savannah V Interview
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A year passed, and she decided that the song, which she wrote with her sister, should get recorded, regardless of public opinion.
“I don’t care what they say,” La Machy said. “I’m going to look for a strong voice and a power woman that can just say, ‘Let’s do it,’ and not somebody who’s going to be scared about it.”
Of course, that woman was Savannah V, who as a young performer had looked up to La Machy, when she was singer, songwriter, and guitarist for the all-female urban cumbia group, La Conquista, so she didn’t hesitate about her participation in the song.
“These are things that I enjoy singing about because other people relate to it,” Savannah V said. “So, why let fear get in the way? Why let other people’s reaction get in the way…If I know it’s a hit, of course, I’m going to do the song. I don’t care if it has bad words, I don’t care what it has. If it’s a hit, it’s a hit, and I’m going to be on that song.”
As you know if you’re familiar with these two artists, or even by watching our interview and their performance in the “CHATUM” video, both vocalists stand out with powerful voices filled with emotion, an edginess that demands attention, and fearless attitudes.
La Machy said the song’s title wasn’t always, “CHATUM,” and the idea to record a “clean” version of the song, which is in the genre of “corrido tumbado,” was considered, but ultimately rejected.
But don’t mistake this song as just a trend or a fad. Both La Machy and Savannah V fully commit to their performance in “CHATUM,” and the feeling of love, loss, and betrayal resonates deeply, especially when their voices unite.
“It’s just so relatable,” Savannah V said about the story behind “CHATUM,” which has a surprise twist at the end that we’ll let you discover. “And then, vocally, when we sing together, it’s just like, we blend so well. It’s not easy to blend well with just any vocalist.”
La Machy x Savannah V — CHATUM (Music Video) [Explicit]
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The video for “CHATUM” was shot in San Antonio, mainly at two locations, including “1902 San Antonio,” a nightclub that formerly served as the Sunset Station Train Depot. The staircase in the building where you will see La Machy and Savannah V sing throughout the video, also served as the location for the “No Me Queda Mas” video by late Tejano icon Selena.
The latter part of the “CHATUM” video gets physical, which, again, we’ll let you watch. However, we will say that in this story’s particular situation, Savannah V plays the bad girl, which she did not mind. “It was an awesome character to play,” she said.
La Machy recalls telling Savannah V that in her role, she would serve as the story’s villain. “I told Savannah, ‘I’m going to be the good one, you’re going to be the bad one. And she’s like, ‘I’m down’,” she said.
Savannah V admitted that she enjoys getting dramatic for music videos. “I’m always the one like, talking crap to the guy, always throwing the stones,” she said. “So, this time, I was like, ‘Okay, it’s okay to be the bad girl once in a while. I love acting, so it’s going to be so much fun for everybody.”
Watch the full interview for the complete story of “CHATUM” and keep your eye on these two Tejano/Latino artists as they continue to make their presence known in the industry.
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