Facebook may not be as hot as it used to be . . . but according to a new study, it's more valuable than ever for companies.
According to the study, Facebook fans of a company or product are more loyal than non-fans . . . they spend more money on the product . . . and are more likely to help advertise by telling other people about the product.
The average Facebook fan is worth $174 to a company's shareholder value. That's a 28% increase over 2010 . . . when fans were worth $136 to a company.
BMW has the most valuable fans. They're worth 1,613 each . . . Walmart fans are worth $835 . . . and Target's are worth $613. Levi's jeans fans are worth $312 . . . and McDonald's fans are worth $183.
On the other end of the spectrum, Coca Cola has the LEAST valuable fans . . . at $70 each . . . Nike's are worth $74 . . . and Oreo's are worth $75.