The Albuquerque, N.M. native who moved to San Antonio almost two decades ago to pursue her singing career now owns her own record label and cosmetics line, performs with a cover band every other weekend and will soon release her next album.
“Music just allows me so much flexibility,” Montiel says. “It gives me so much freedom to do other things that I love.”
Her flexibility also allows her to prepare for the upcoming 32nd annual Tejano Music Awards, where she will perform her new single, “Ponle Mas,” accompanied with a performance by the San Antonio Talons Sky Dancers.
The awards show takes place at 6 p.m. Saturday, Aug. 18. This year's show returns to the Alamodome, where it hadn't been held in 10 years.
Montiel is nominated for Female Vocalist of the Year and Vocal Duo of the Year for “Te Quiero Así” with Jay Perez, a remake of the song performed by Laura Canales and Grupo Mazz's Joe Lopez. “It's always (been) a favorite of mine,” Montiel says.
The Tejano star's career began when she was a child performing with her father's band in her hometown. Influenced by Sunny and the Sunliners, and Little Joe among others, she says her career was inevitable.
“I grew up with music! It was more like that's what I was going to do,” says Montiel, a married mother of two.
The Grammy-nominated artist now owns the independent record label World Records and writes some of her own songs.
“I don't want to put out something that's been done…I'd rather not put out a song,” Montiel says, emphasizing she likes to take time writing her songs so they cultivate feelings.
Montiel uses social media to reach out to her fans, whom she considers “friends.” She says she responds to most messages sent to her through Facebook, acknowledging that without her supporters, she wouldn't be where she is today.
“I don't take them for granted (and) I try to be the best role model I can be,” Montiel says. “I don't take lightly what I've been put here to do.”